New media entrepreneurship: building credibility online

Subject : New media entrepreneurship: building credibility online

Authors: Janet Fulton – Jul 2015

Abstract :

A research project that is examining how alternative media producers work and survive in the online space has found that a key element for success is building credibility, or trust, with an audience. In a similar way to traditional media, credibility with an audience is essential to online publishing ventures to making money and generate success. If an audience trusts the producer, they will return. The researcher has interviewed bloggers, online magazine producers, website developers and broadcasters to investigate four main questions: what skills are required to work in the online environment, what business models are used, what technologies are employed, and what is the degree of success.