کارآفرینی رسانه ای در طی سال‌های گذشته با ظهور اینترنت بسیاری از کسب و کارها، فعالیت خود را به این بستر برده و یا کسب و کارهای مجزایی که مبتنی بر وب باشد را به صورت مجزا در این بستر ایجاد کرده‌اند. کسب و کارهای رسانه‌ای نیز در طول تاریخ رشد فناوری از این قاعده[…]
Conference paper: Media entrepreneurship: alternative paths for media producers Authors: Janet Fulton – July 2014 Abstract : A new type of media professional, with entrepreneurial skills, has emerged in the contemporary media environment in Australia – a professional that is informing the public but stretching the boundaries of journalism. These professionals are following a path[…]
Subject : New media entrepreneurship: building credibility online Authors: Janet Fulton – Jul 2015 Abstract : A research project that is examining how alternative media producers work and survive in the online space has found that a key element for success is building credibility, or trust, with an audience. In a similar way to traditional[…]
Subject : Online Interactivity and Achieving Business Value Through Digital Media Entrepreneurship Authors: James Patrick Gleason – Paul Murschetz – May 2019 Abstract : The media and creative industries are facing a plethora of radical challenges due to hugely disruptive effects of digitization on product and service attributes, business models, market dynamics, and consumer behaviour.[…]
Subject : Social Media Entrepreneurship Authors: Berat Cicek – May 2018 Abstract : Contrary to popular belief, social media has influenced not only the way of communication among people but also many different avenues. One of them has been entrepreneurship. By means of this medium, a new way of doing business has emerged; in which,[…]
Subject : New Media Entrepreneurs and Journalists in the Digital Space Authors: Janet Fulton _ December 2015 Abstract : This article reports on findings from a research project that is examining alternative paths for media producers. The researcher has interviewed media producers in the digital space, including bloggers, online magazine producers, broadcasters and website producers,[…]