Online Interactivity and Achieving Business Value Through Digital Media Entrepreneurship

Subject : Online Interactivity and Achieving Business Value Through Digital Media Entrepreneurship

Authors:  James Patrick Gleason – Paul Murschetz – May 2019

Abstract :

The media and creative industries are facing a plethora of radical challenges due to hugely disruptive effects of digitization on product and service attributes, business models, market dynamics, and consumer behaviour.
These disruptions require all players in the media industry, including production, distributors, suppliers, and aggregation to engage in experimentation with new approaches to formats, business models, value propositions, designs, and production procedures, while concurrently providing more easily definable and monetizable conventional products and services to the remaining mainstream media markets.