Social Media Entrepreneurship

Subject : Social Media Entrepreneurship

Authors: Berat Cicek – May 2018

Abstract :

Contrary to popular belief, social media has influenced not only the way of communication among people but also many different avenues. One of them has been entrepreneurship. By means of this medium, a new way of doing business has emerged; in which, any individual who has an opportunity to launch a business does not need too much infrastructure, investment, or to take risk. In this study, it is aimed to examine this new entrepreneurial phenomenon named as social media entrepreneurship. It is elaborate how the social media entrepreneurship differs from some other types of entrepreneurship, and the problematic of why those individuals involved in such entrepreneurial activity should be called the social media entrepreneurs have been accentuated. It is also aimed to present a proposed model for social entrepreneurs as well as introducing it with an academic perspective for this new type of entrepreneurship.